ADVERTISING WILL SAVE THE WORLD (RESULTS MAY VARY)

Advertising Will Save the World* (results may vary) presents photographs of single-use plastic objects—each paired with an asterisk that leads to ironic fine print. These small disclaimers mirror the language of marketing, but instead of promises, they expose contradiction, denial, and deferred accountability. The work explores the tension between what’s seen and what’s overlooked. Plastic, ever-present yet rarely acknowledged, becomes a stand-in for the invisible systems we inhabit. Borrowing the visual logic of commercial photography, the series invites viewers to examine how environmental degradation is hidden in plain sight—and how language both reveals and obscures. The title itself is a provocation: hopeful, hollow, and waiting for scrutiny.